The ZOW concept puts companies on the path to success

The history of ZOW began back in 1995: 49 exhibitors and 1,400 trade visitors were at the first event. By the following year, the numbers had already doubled, and by now they have increased tenfold. Right from the beginning, this exceptional approach was the key to the success of this independent event platform, which has served as a model for similar shows in Pordenone in Italy (2001) and Madrid in Spain (2002). The first ZOW in Moscow with 120 exhibitors followed in April 2004, and the first ZOW preview was held in Shanghai in October 2004. The other industry events are also based on the ZOW concept.

The B2B events organized by SURVEY use a workshop format. A uniform framework based on a selection of exhibition furniture and the conscious elimination of room dividers or negotiation booths create a relaxed, transparent working atmosphere. Exhibition space is carefully designed and kept to a manageable size, giving international companies which supply products to the furniture industry the opportunity to focus their latest materials, finishes, fittings, semi-finished products and mounted parts on specific target markets. The visitors are customers from the furniture and interior decoration industries, in other words furniture makers, architects, interior architects and designers. People, products and communication are at the center of attention. This approach takes the trade fair back to its original roots: a free marketplace for the best ideas and products, a supply and demand interface, a forum for discussion and business transactions among partners far removed from elaborate, large-scale representation and anything which obstructs a clear view of the essentials.

SURVEY also offers a full package of services to exhibitors and visitors at no additional cost: provision of stand modules, stand lighting, electricity supply, carpeting, reception and checkroom services, security services, parking near the exhibition buildings, visitor acquisition, direct mailing campaigns, press relations and publicity, a listing on the fair websites and much more. Last but not least, trade visitors pay nothing for admission and the restaurants. All of this is included in one fixed package price.